Gen Y Consumers Favor Hybrids, Connected Vehicles, Survey Shows
Keith Naughton
Bloomberg
Consumers ages 19 to 31, known as Generation Y, prefer hybrids and connected cars, which may define the automobiles of the future, according to a new study.
In a global survey of consumers, 57 percent of this young cohort preferred an “electrified vehicle,” Deloitte LLP, which conducted the study, said today in a statement. Dashboard technology was the most important part of an automobile’s interior to 59 percent of Gen Y respondents, with 73 percent preferring touch-screen controls, Deloitte said.
“This could be a tipping point for moving electrified vehicles mainstream in the U.S.,” said Craig Giffi, Deloitte vice chairman and automotive practice leader. “The motivation is heavily based on economics, lowering their fuel costs. What’s driving them to hybrids and electrified vehicles is not so much saving the planet as they want to save their pocketbook.”
Automakers and other marketers are keen to crack the code on selling to Gen Y, a group of about 80 million consumers in the U.S. that is almost as large as the Baby Boomer generation born after World War II. Gen Y consumers will purchase one in four new automobiles sold in the U.S. this year and 40 percent of the vehicles sold in the next 10 years, Deloitte said.
For its annual Gen Y survey, Deloitte polled 1,500 Gen Y, Gen X and Baby Boomer consumers in the U.S., 250 Gen Y consumers in China and 300 Gen Y consumers in Western Europe. The study was conducted in September and October 2011, the researcher said.
Don't worry Smoke. Hyundai/Kia don't want to make the same mistake GM Did with the Volt. Rush it into production and brang about it like it was so much better than the Prius and yet retailers don't even won't it in their lots. So don't worry Smoke, there is a hybrid, electric and fuel cell Kia or Hyundai sitting in a dark room where the only way in and out is with a RFID card. This room is secured and protected. Inside, this room is a redesigned Equus, Genesis and that 90K Hyundai the Koreancarblog is talking about sitting next to the Fuel cell Hyundai. On kIa's end I bet you is a CROSSOVER that is electronic and is a B segment type size. Next to it is the K9, facelifted Sorento and maybe the Forte Koup. HKAG are up to something something big, scary famaous, groundbreaking, surprizing, mean, aggressive something we don't even know yet but we will find out or my name ain't jtz.
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